01 | BRAND BOOK
PENN MEDICINE
PERSPECTIVE
You might reasonably ask, does a Nobel prize-winning, trailblazing, world-renowned health system even need to advertise? Funny thing. Their reputation for excellence was actually keeping people away. After all, if you have a dislocated shoulder or pinkeye, does a Nobel Prize winner care? This one does. So there’s the mission. Helping the world see that extraordinary is for everyone.
So, how do we do it? Start by brushing up on our interleukin 17 receptors, gather 125+ stakeholders, and channel their voices. Then, we tell their stories.
Don’t talk about cures, inspire a revolution.
Immunorevolution
:30 second
Nothing Else Matters
:30 second
Sometimes hearts and minds are best reached through the ears. A nurse cares enough to donate a kidney or get a tattoo for a patient. A doctor finds the cure to his own fatal disease. And more. We tell those powerful stories through a powerful podcast series.
For about 70% of the women who have the BRCA gene and don’t know it, breast cancer is silently sneaking up on them. So we turn the tables with ad takeovers that sneak in the message to get tested. A simple two-minute risk factor assessment quiz advised a high-risk audience that the sooner they knew, the better their chances to survive. It’s what real care looks like.
BASSER CENTER FOR BRCA
:30 second
It seems like yesterday when you’d just scored tickets to your favorite hair band. (And they were paper tickets.) Those are the moments we remember. Can we make getting your cancer screenings equally unforgettable? We just did.
When Penn Medicine builds a new facility, it’s not about the building. It’s about the care inside it.
Pavilion
:30 second
When the Phillies are getting this much love from Penn Medicine, it’s no surprise when another Philly superfan takes notice. Well, maybe it’s a little bit of a surprise.
Helipad
:30 second
Gritty | Occupational Therapy
:30 second
