01 | STYLE
NEMOURS
PERSPECTIVE
Let’s really think for a minute about what success looks like for a health system that serves children. A hospital building, doctors and medicine are just the tip of the iceberg. Children’s health is influenced by a whole spectrum of factors like open spaces to play. Clean air. Clean water. Healthy foods. Safe schools. Engaged parents. And…yes…empty hospital beds. Because when the beds are empty, that shows you the health system is working.
A new logo and a new brand identity captured the interwoven nature of children’s health and their environment. Brand colors moved from corporate red and blue to an approachable, optimistic, kid-friendly seafoam green.
Nemours has turned the philosophy of children’s healthcare on its head. Where are they headed next? Here’s the story of their journey.
Well Beyond Medicine
:60 second
What all of us do today impacts children tomorrow. The reflections campaign brings this to life.
Reflections
:30 second
You hear a lot about “influencers” these days. Kids have been way ahead of us all along. They’ve always had influencers. Who are they? Parents of course. But also schoolteachers. Neighbors. Legislators influencing policy on everything from environment to the foods they eat. This campaign helps them all sit up and take notice of the profound influence they have on the future of children.
Dear world
:30 second
Kids. Give them a bag of Oreos: gone in seconds — and they’re asking for seconds. Give them a plate of peas and…well…the face in these Hyphenate videos says it all. The solution? We got some help from an influencer mom and chef Robbie Jester to help parents prepare healthy foods in ways kids will actually eat.
FACE THE TASTE
:40 second
FACE THE TASTE
:40 second
Kids need someone in their corner every step of the way. Throughout this campaign, we demonstrate that Nemours Children’s Health will be there for every scrape, every surgery, and every moment in between.
Reflections
:30 second
When regional competitors start to expand their footprint, it’s best to remind everyone that there’s still one place that keeps expanding its depth of knowledge about how to make children better.
