About

We see The world a Little

Tilted

A brand is methodical madness.

A tale told all at once, in a thousand places to a million people. Each of whom responds in a different way.

Rational chaos. Creative science. Call it what you will. But when it’s done right, it can change the world. Which is how we do it and why we do it, respectively.

From a distinctly tilted point of view.

People

Lawrence James

Drinks IPAs. Builds IPOs. In either case, it’s all about the brand. And so is Lawrence, for brands in categories including healthcare, financial, automotive and tech. A veteran marketer, he still approaches it all with a childlike curiosity. That’s his TILT on things.

Lawrence James

Managing Partner

Shanky Das

An Indian man with a British accent and an Aussie name. Painstakingly directing creative ensures Shanky remains unconflicted. In Hong Kong. India. U.K. New York. And now at TILT Detroit. As Ford, DeBeers, Nike and others will attest, Shanky mines the otherwise evasive small things that become big ideas.

Shanky Das

Managing Partner & Executive Creative Director

THE
PEOPLE

Travis Smith

Product A looks and sounds just like product B. Know why you’ll choose A? No. But Travis does. Which makes him very dangerous. Not to mention especially effective at strategic planning and building relationships with associates, clients and customers as he did for Coca-Cola, IBM and now for Penn Medicine and others at TILT.

Travis Smith

Account Director

Scott Thornton

A new competitor threatens to destroy your business. Scott’s the boy scout who’ll save your ass. (Unless he’s counseling your competition.) His bottomless thirst for heroic marketing feats started with selling military Jeeps in the Middle East and pioneering global marketing of the SUV. He is TILT’s go-to-market strategist. And he is quite prepared.

Scott Thornton

Strategy Consultant

Sophie Adams

With Sophie, there is no waiting. No getting around to it. No “later.” There is only right now. As an accelerated grad school program participant, she achieved her BBA and MBA in four short years. As TILT’s administrative whiz, she cuts to the chase, but never misses a beat.

Sophie Adams

Account Executive

K'Kio Hardin

K’Kio is one of those rare designers who has a wide range of design sensibilities alongside a strong ability to think strategically. TILTing him further is his ability to be laser-focused on details while working at the speed of light and maintaining a Zen-like calm. That, and his experience in auto, education, fashion, healthcare, luxury, publishing and telecom industries, makes K’Kio an ideal collaborator.

K'Kio Hardin

Design Director

Tracy Keenan

Underneath that smile and sweet demeanor resides a beast with an insatiable appetite for planning, scheduling, tracking and reporting. Tracy is a driven project and operations director. With a background in market research and project strategy, her ability to see the end objective guides her projects with efficiency and accuracy.

Tracy Keenan

Operations Director

Molly Vos

Obsessive compulsive about being obsessive compulsive. So, deadlines are met. Projects are organized. Campaigns are flawless. Molly specializes in campaign development and execution, bringing to it all a rather intense project management TILT.

Molly Vos

Senior Account Manager

Joel Lantto

To describe a day in the life of Joel requires an info-graphic. It would segment his time account managing, identifying micro and macro trends, developing CRM strategies, brand positioning, managing marketing plans and communications, reading with his wife and playing with his puppy. To understand why Joel delivers results and earns your trust simply requires you to spend five minutes talking with him.

Joel Lantto

Account Manager

Kyle Rinzler

A junior designer with major skills. An artist and a scientist. Grounded, yet likes to climb trees. Kyle, for sure, is TILTed in many ways. Not least of which is in his ability to be a team player and a solo artist. As he demonstrates day after day on accounts ranging from industrial tech to advanced medicine.

Kyle Rinzler

Designer

Renee Chevrier

Do you know all there is to know about your brand? Renee picks up where others leave off, relentlessly digging to uncover what connects your business to consumers. As she does for Monster, Penn Medicine, Meridian, ATPCO and Applied Fitness Solutions. Then she helps develop, manage and implement game-changing business strategies in fast-paced situations. Researcher. Strategist. Finder of the adjacent possible.

Renee Chevrier

Research Strategist

Mike Van Egeren

Mike doesn’t just write. He gets read. He also helps develop strategic positioning that builds brands in industries including auto, healthcare and insurance. There is intelligence behind Mike’s writing. Which is why he scored in the 99.88th percentile on the Wonderlic Cognitive Ability Test. Try to keep up as he whips his way through the crossword puzzles he completes daily to give his mind a rest.

Mike Van Egeren

Associate Creative Director / Senior Copywriter

Kaitlyn Krizanic

Kaitlyn’s understanding of brand relevancy and reinvention runs deep. It is, after all, how she redefined herself to always be one step ahead as Senior Account Executive at TILT. On budgets. Project management. Quality control. Asset delivery... It’s also the reason why you’ll often hear the words “Ask Kaitlyn” echoing throughout the agency.

Kaitlyn Krizanic

Senior Account Executive

Jeff Warner

Jeff Warner

Associate Creative Director / Senior Copywriter

Renna Sarafa

Insightful. Effective. Amazing. Probably the best business development intern TILT has ever had. But that’s not the reason why we’re so complimentary toward her. Her ability to think, research, collaborate and engage with stakeholders is why she is so highly regarded.

Renna Sarafa

Social Media Intern

Jordan Hefty

Jordan Hefty

Account Manager

Keir Yee

Cecil B. DeMille and Maharishi Yogi had a baby and called him Keir. Prolific filmmaker. Epic work ethic. All-around Zen dude. “Ab-so-lute-ly.” If there’s a way to get it done, Keir will find it, whether he’s the director, cameraman, D.P., editor or all the above on a project. An army of one. The hardest working man in show business. And yet, he’s so laid back — probably the grooviest cat you’ll ever meet.

Keir Yee

Producer

Gail Rafferty

The difference between a passive and active brand is Gail. Well-versed in total brand activation, from positioning to promotions, she brings to TILT over 12 years of results-oriented marketing experience. With all that history behind her, Gail is as passionate about being an Account Director today as she was the first day she became one over a decade ago.

Gail Rafferty

Account Director

CJ Burgan

The employee is happy. The morale is high. The work is a reflection. The reason is CJ. Operations manager/wizard. HR generalist. Event organizer. Project manager. On-site psychologist. All-around problem-solver. Massage therapist to Bibendum, the Michelin Man. May as well thank her in advance. Thank you, CJ.

CJ Burgan

Operations Manager

Mugdha Karve

In order to get strategic brand planning to go as planned, Mugdha not only relies on her breadth and depth of experience developing global brands. She also turns to dancing as a way to relax, reboot and reflect. Clearing her mind to reinterpret consumer nuances, Mugdha literally spins and sways her way to the rich strategic framework that has become her trademark.

Mugdha Karve

Strategist

Joe Lalich

Joe sees things a little differently. His is a TILTed view. The result is a unique design sensibility. Unexpected. Intriguing. Inspiring. Yielding elegant design with a touch of visual irreverence. He’s an experienced designer, but what does it matter where he schooled or what brands he’s worked on? The important thing is the impression he creates for your brand. For that, there is no “for instance.”

Joe Lalich

Designer

Tony Pezzullo

Tony has built brands in categories ranging from pre-cradle to postmortem (fertility clinics to fatality insurance). In between, he’s figured out the meaning of life. And the meaningful of life. His consumer insight has become evident everywhere from scribbling on the sidewalk to pre-roll on the big screen. He’s a divining rod for the project. Copy shaman. Concept he-man. People person.

Tony Pezzullo

Associate Creative Director / Senior Copywriter

Julia Svoboda

The brand was about to explode. Not in a good way. Market share was low. Anxiety was high. The story ends happily. Because Julia rewrote the story. As she did her own story. From writer to producer to manager, director, strategist, marketing leader and storyteller. Need the narrative to change? All eyes on Julia.
LinkedIn

Julia Svoboda

Content Strategist

Alan Majewski

Alan Majewski

Associate Creative Director / Art Director

Clients

THESE ARE
OUR
CLIENTS AND
PARTNERS

They come from every industry and every walk of life. But our clients do tend to have one thing in common: a burning desire to change the world. In which task we are proud to serve as their constant enablers.

See our work