A few questions, a couple flowcharts, brush up on our interleukin 17 receptors—and voilá!
Good to go.
In theory, it looks simple enough. In practice, it meant abducting more than 125 people for stakeholder interviews, roundtable discussions, focus groups, brainstorming and various types of observation.
Theirs would become the voices of Penn Medicine.
An oral history, past and future.