01 | CARE ABOVE ALL ELSE
MERIDIAN
PERSPECTIVE
In under 20 years, they’d built a $3 billion company selling health insurance to underserved markets. They’d amassed Medicaid, Medicare and prescription coverage providers, but they were splintered. How do you harness the many into a superpower of one, while retaining the trust each brand had built? They needed a new plan. A new voice. A new prescription.
Meridian has done extraordinary things for its members. And the reason is simple: Care. Above all else.
Care is just a word without action to back it up. These short stories show Meridian’s care goes far beyond lip service, with powerful, real stories of what Meridian employees have done for their members.
It’s not easy to be a new Medicare Advantage plan in an ultra-competitive market dominated by colossal players. How do you convince people to choose a new entrant? Get them thinking. Ask great questions. Say thought-provoking things about how the big-money plans got that way. After all, an automated voice disguised as a human is still an automated voice. That’s how you shake up the status quo.
Medicare
:30 second
